Goodbye, not really…?

So it’s that time of the year! 2015 is just round the corner and we’ve finally reached the end of the first semester, there’s however 7 more to go! This class has undoubtedly changed my perception on the digital culture within our generation. It additionally allowed me to explore storytelling in a very unconventional manner, such as creating a movie poster and a 10 second teaser for my motion graphics project.

This term has been rather eye opening in terms of what I can do with such softwares, however I feel as if I am not yet ready for intermediate digital media production as all this is new territory to me. Both my projects, however were distinct from one and another, in terms of genre and style. I am, although comfortable with the themes of the poster assignments; youth empowerment, love, drama, comedy as opposed to horror. I still am developing a specific style and as of now experimenting within different genres.


I can’t wait to start more video based projects as it is the realm I am most comfortable in and won’t be as nervous as I was for After Effects or Photoshop. Next semester is going to be the bomb!


Sahil Lulla 🙂


Them Games Bro…

The term ‘Gamer’ in my opinion is a person who not only likes games and is an avid player, but are much like an organ to the player. Similar to how we’re addicted to our phones. However, when I arrived at Ryerson, almost everyone is considered a ‘gamer’ as everyone plays some sort of game. In my humble opinion, I do not think everyone is a gamer because we play games. For the general public, games are essentially played on the side, when one has time and this is highly different to those players whose lives run around games. It almost is unfair to them. Therefore, I do not call myself a gamer, although I am interested in game culture and like playing games.

There has been evident drastic evolution in the gaming industry. It is now a 6 Billion Dollar (yearly) industry. From the initial Cathode ray tube amusement device to games such as Bioshock Infinite. But what’s more fascinating is that the indie game culture has risen immensely due to the rapid technological advances. Essentially, the indie community is coming out with more content than the big labels, and this is even happening in film. Every day thousands of individuals are making games or uploading short films, the 21st century has led to some crazy and beautiful innovations! Look at the whole Fez drama!

However, gaming does indeed have its fair share of issues, one of the most predominant ones are racism and sexism. Our prof mentioned how most of the protagonists of games are white males and a very few percentage or of other ethnicities. In addition, women are portrayed as subordinates of men and have a rather sexual appeal, rarely they are a symbol of empowerment. Of course you have exceptions such as the Tomb Raider franchise and Bioshock Infinite, however these are the selected few.

We continued to discuss Constance Steinkuehler’s Games as third places, a remedy for stress, loneliness and alienation. It’s quite fascinating really, how prominent the role of escapism plays in our society today. Some radicals say that we as the public are being brainwashed by all this content as it acts as a distraction from the real issues. Just a theory, but rather cool…check it out sometime. Others say that games are the cause of alienation, such as the aforementionedConstance Steinkuehler, however there are others such as Jane McGonigal who believe that people need to play more games, in order to ‘save the world’ as it’s some sort of simulation.

I guess at the end of the day games are really important to us today as I firmly believe that it helps unite people, helps them learn and educate, and furthermore it has a very long future ahead. It undoubtedly will affect every media platform we know till date and possibly change the way we view media and by extension the world forever.

Tip Toe…Through the tulips…

My After Effects project seems relatively simple, however to me personally it seems rather complex due to making a 3D space from a 2D image and then create movement within them. That’s the first part, the second part is allowing the color grading of the image becomes darker and grittier as the camera tracks forward in the photo. Finally, the title appears, that emerges from the grungy green background that I created. On the background, there will be a flickering light sort of effect in order to accentuate the overall mood. The following 4 photos illustrate what it looks like;

Hallway 1 Hallway 2 Hallway 3 Final Title

In the final frame, I was thinking of implementing a stuffed animal as it seems rather empty. Furthermore in the third photo, in the last frame, the camera would zoom  right to the end of the corridor and a little figure would appear there, much like the Shining Twins, as Insidious’s horror style is quite akin to The Shining.

Lastly, as the title emerges with the background flickering, a song “tip toe, through the tulips” shall play as well. This song was utilised in all the film trailers and was also in the first film itself. It is an important component to the soundtrack as it really aided in the overall creation of the mood.

Until next time guys, hope you like the project!

Sahil Lulla 🙂

The Future of Storytelling?

We are bombarded by information every single day of our lives. The word ‘information’ is synonymous with stories in this current scenarios. Story-telling as a platform as evolved immensely in the 21st century and now they are everywhere. Stories are an imperative component in the structural design of our society. Even during the Victorian times, stories were an imperative notion that maintained a socio-political stand, in order to keep the country united. Our minds, however are highly tuned toward conventional story-telling platforms such as television, films and theatre. This is mainly due to the fact of a cultural evolution of story-telling. Although, if one were to examine every tangible and concrete object, each has it’s own story, photos, keys, billboards, shoes, everything and if one were to expand on this notion, transmedia storytelling comes into play.

On the street, I listened intently, eavesdropping everywhere I could and I realized something very strange. We go through our whole lives confined by our own space, however on the grand scale of things, everyone, together, collectively is in this world together, 7 billion people in this world with 7 billion stories and each artefact they own speak their own stories. As a term, transmedia is essentially a narrative being expressed through multiple platform and all this is possible due to the  digital revolution! I like to call us, The Meta-Generation.

We just learnt about ARG’s (Alternate reality games) and what I consider the embodiment of ‘transmedia’. Out of pure honesty, I would never be part of such a game as it’s simply too much effort! On an off related note, I never used to pay much attention to Transmedia until I got to Ryerson, I barely ever came across the term. I suppose that now it’s time to start paying more attention to Transmedia story telling. The only example that I consciously know of is Avatar Secrets and that is because it’s created by one of my profs!

Until next time!

Sahil Lulla 🙂