Typography- Week 4

We are all aware that type is a form of persuasion and is highly influential within the media industry. Recently, I learned that our eyes are more focused on the shape or rather the typeface as opposed to the word itself. This allowed me to become more self-aware of the fonts I use for everything and began to analyze as to why certain fonts are used for certain things. Formal essays often have a serif font, such as ‘Times’, whereas Helvetica is highly used and widely recognized in everyday life. Helveitca is a sans serif font, and I suppose it is so highly utilized due to the fact that it is simple, readable and perceivable by everyone in the same manner, much like an everyman protagonist in a film.

On the topic of films, here are three posters that utilize highly different styles of typography. Firstly, visionary filmmaker Christopher Nolan’s upcoming film, Interstellar has taken a rather ambiguous undertone to its poster. Evidently, the poster heavily relies on the visual aesthetics of the photo rather than special effects or even typography, however it is indeed of paramount significance as it accentuates the mood of the poster and the film. Unlike Nolan’s other posters, Interstellar’s poster seems to have a sort of Speilbergian  vibe to it.

INTERSTELLAR                           SUPER 8

Interstellar Speilberg hommage

Although Super 8 wasn’t directed by Spielberg, it was J.J.Abrams homage to Spielberg, and the commonality within themes of these posters are highly prevalent.

The simplistic nature of the font allows us (the consumers) to feel comfortable and relate to the film’s poster rather easily. Interstellar, however has used Baskerville (perhaps?) which is serif font for the film’s title thereby illustrating that the film does have a serious tone to it. At the same time, it attempts to make you feel comfortable with the other caption writing, which is in sans-serif. I believe this poster has been crafted rather intelligently, as the visual aesthetics, the tagline, the typography have all culminated in attracting a wide array of audiences, ranging from adolescents to 40-50 year old adults.

Secondly, Silver Linings Playbook, seems to have a more playful and fun tone to it as opposed to Interstellar. Although I can’t seem to recognize the font, it does seem rather informal due to it’s messy and playful-like nature. Considering that the film predominantly focuses on humanity, their imperfections and their issues, the film stresses that at the end of every dark tunnel, there shall be light. With that in mind, the poster acts as a snapshot for its themes. Moreover, the playful style of the poster attracts once again a wide array of audiences, adults, teenagers, possibly even children.


Finally, Tarantino’s cult classic Pulp Fiction has adopted a rather unconventional approach for their poster. Unlike most film posters that try to make their poster universal and reach out to multiple demographics, Pulp Fiction has a sort of niché market. Their gritty dark magazine cover styled poster provides a rather vintage and retro look. Additionally, sexual undertones are highly prevalent and thereby asserts the notion of having a selected market and is not a film for everyone. The poster also manipulates its audience through its bold use of colors with their words. Colors such as black and red often have a dark undertone to it thereby referencing to the film’s themes. Furthermore, the title is in a serif font, and thus provides us with the idea that the film has a serious tone to it, however this contrasts with the caption in front of it, “A Quentin Tarantino film.” It’s in a cursive font thereby juxtaposing to the serious nature of the serif font. This makes sense as the film is a dark thriller comedy.


Until about 3 years ago, I never gave much thought to typography. However, when I had to make my first poster for The Calling, the longest section of making the poster was selecting the font for the title. It was then that I realized the importance of typography and paid a lot more importance to it. It’s one of those things that accentuate the mood and themes of a poster immensely, however it isn’t given much attention and taken for granted by the audience. However, I believe subconsciously it plays a major role and can greatly influence one’s decision.

Sahil Lulla 🙂


Digital Media…? Waddup!

Until about a year ago, I got introduced the term ‘digital media’ and failed to understand as to why people use the word digital alongside it. Wasn’t all media digital? Then I thought, perhaps we view media on digital platforms and thus I automatically relate media to ‘digital’. After some research I was shocked to learn how a digital revolution is occurring within the film industry. Celluloid and film culture is slowly being eradicated! Visionary filmmaker, Christopher Nolan infact invited a few directors such as Jon Favreau for a viewing of the prologue for The Dark Knight Rises, which was shot in IMAX celluloid. He stressed the importance of celluloid and how it’s the finest quality in the market and such culture should not be left behind. There are a few directors much like Nolan who are highly traditional such as Quentin Tarantino and David. O. Russell. Tarantino in fact stated that he hates digital cinematography and may retire as a director if he can’t shoot on film, he believes that digital cinema is basically TV on the big screen. However some directors such as, David Fincher love the idea of digital and is always utilizing the latest digital cinema technology for his films. Personally, I would love to shoot on celluloid at least once in my lifetime, however I believe that by the time I graduated from Ryerson, it will be extinct.

Anyways, let’s get back on track. My experience in the digital media world was mainly shooting videos with my DSLR and editing them on FCPX. I’m not sure if that counts, but I believe it should as it comes under the term ‘digital media’. Photoshop and After Effects are two softwares I never explored but always wanted to, but now I wish that I had! After my first intro to photoshop class, I feel left behind as one of my friends is a photoshop wizz and completed his assignment within the first 5 minutes, when it took me around half hour! I can’t even imagine what’s going to happen during After Effects. YOUTUBE TUTORIALS!!!!!

In all seriousness, I’m extremely glad that we are learning these two softwares in our first year as by the end of the 4 years we all probably will be masters of it and evolve immensely! Digital Media Production is the class I wait every week for as I finally get to learn softwares which, I’ve always had the desire to master! What’s so brilliant is that I feel as if I’m not in an academic course as I am literally studying my passion! That sounded so cliché when I re-read it but whatever. Back in my high school, I had no one to talk to about media as everyone was either into business or engineering but here in RTA, it’s crazy! Students already have jobs as graphic designers or are working and earning money! I used to think I was special, but now I’ve been exposed to a whole new world, a world of endless possibilities and I love it!

Can’t wait till the next class!

So goodnight everyone! See you’ll next week!

Sahil Lulla


So this week, I had my first intro to photoshop! To be completely honest, I have tried it before although my mind wasn’t able to handle the plethora of features that the software threw at my face. This week, however, the introduction was guided by our prof and it was great! Tedious too, however my destiny lies within the media industry, and in this day and age, not knowing the basics of all digital story-telling platforms can be, or rather is definitely something to worry about! But don’t fear, RTA is here!

Our class assignment was to make a postcard for LAS VEGAS! Check it out, I’m quite proud of myself!vegasNight

Sahil Lulla

A synopsis of my life thus far…

To whoever is keen enough to check out this post,

My name is Sahil Lulla, which I am guessing you already know. I am 18 years of age and recently migrated to Canada for university from Singapore. One could say that my life has been a journey of some sorts, why? Well, even though by nationality I am Indian, my parents had no intention of raising me up there, however they wanted me to be an ‘official’ Indian and so I was born in the city of Indian cinema, Mumbai. After which, we moved to Dubai but you may be wondering how I ended up in Singapore, right? Well after a rocky 14 years in Dubai and 1 year in boarding school, my parents got promoted in their positions and that’s how we ended in one of the most expensive cities in the world.

Singapore soon became my home and my passion for cinema struck here. I kept watching youtubers make short films and was completely awestruck when individuals would just pick up their DSLR’s and make a film. I then realised even small production companies utilised this tactic. This led me to think…”Why can’t I do the same?” But everyone does short films, I thought. I had to stand out and do something big. I teamed up with a friend of mine and in about a year, I released my first UN-official film (due to utilization of copyrighted music), The Calling (50 minutes).

In short…the film tackles common teenage predicaments with a cinematic twist. Check out the poster below!

the calling final

Just after the completion of this project, I delved into the broadest and most complex subject known to mankind, philosophy and humanity. After 6 months of research and story-writing, my new screenplay was finally complete. Initially, the story was simple, a common man who dies, realizes his mistakes and is soon reserructed and lives his life the ‘right’ way, however after the process that all of us underwent, Catharsis (87 minutes) evolved into a contemporary re-telling of the Adam and Eve saga through metaphors and was released exactly one year after the Calling.

Catharsis poster

After the premiere of Catharsis, my parents decided that it’s time for me to focus on my studies and thus my filmmaking came to a temporary halt. But anyways, during university applications, I heard about Ryerson’s profound RTA school and figured why not? Upon further research, I was confused on whether to apply to Media Production or New Media and after some self-debate, I came upon a realisation that New Media would broaden my mind into new forms of digital media and would thereby make me more employable and useful in the industry and…that’s my story (in regards to cinema…the social aspect is a whole other ball game but that’s for another time)

Sahil Lulla

*btw KanyeWestIsTheBest*